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By clients, friends, and employees, I am known for having an arsenal of tech tools at my disposal.Are you struggling to create video content because it’s difficult to remember your script? I’ve got a great tool for that.How about an easy tool to collect and showcase video testimonials for your website?  I’ve also got a

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AppSumo: Discover and Explore SaaS Applications Risk Free

I have written previously about how much I enjoy using the app Marco Polo, and how it has changed the way I communicate with friends and employees. Well, it has also become a tool that I regularly use for many other business purposes.It started for me when I first explored the app and realized how

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5 Ways to Use Marco Polo for Business
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It wasn’t until seven years after my venture into entrepreneurship that I hired my first employee. While I was pretty lucky with the first few employees I hired, the one thing I wish was available to my younger self is Donald Miller’s Business Made Simple process and his StoryBrand framework.  Nowadays, the talent pool spans

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How the North Star Method Can Facilitate your Hiring Practices

In the age of online everything, you can find a lot of things available for free. But, as you know, you get what you pay for and there’s no such thing as a free lunch. Have you ever paused to ask why some of these free services are free?It’s Smart to be SuspiciousMany apps offer

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Buyer Beware: Always Ask Yourself, Why Is It Free?

There are many options for creating a licensing strategy for your software, and it can be a daunting task to navigate on your own. At my company, SoftwareKey.com, I have seen so many customers approach us wanting help licensing their software in every possible way. While it is certainly possible to use every existing licensing option

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License Architecting: 4 Tools I Use to Create a Custom Strategy for You

As you go through and experience life, you often reach different levels of understanding with each lesson you encounter. The process of learning and understanding these life lessons unfold differently for everyone. As an example, here is something that happened to me:In late 2019 and early 2020, a series of blessings rained down on me.

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Living on the Edge: Letting Go of Expectation

There’s a well-known story about the value of work versus the value of knowledge. The truth of that story relates well to software licensing, because managing the risks involved in selling licensed software includes obtaining and taking experts’ advice seriously. You may have experienced this lesson already:You’ve been horrified at the amount due when you received

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Mastering Risk Management: Bigger Profits, Greater Satisfaction

Here’s some serious advice: stay alert because life is going to bring you irresistible, life-changing adventures, sometimes out of nowhere. Unexpected things happen, and you never know when something might wind up being the one indispensable key to your future. My brother was 21 years older than me, so we weren’t what you’d call close. Yet

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Discovering the need for protecting software, 1 year after high school

When beginning to work with a new client, I want to precisely understand how I can best help them reach their software licensing goals. The best way for me to achieve this is to perform a technology assessment. This assessment allows me to identify and define the benefits that working together can offer you and

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Why a Technology Assessment is an Important Investment for Your Business

When Mark says we have known each other for a long time, he means it – since 1991!  I know that because I recently ran across an old recommendation letter that he gave my college advisor.  Fun fact: Mark was technically my boss at an engineering firm, Bailey Controls, where he was my supervisor.  Even

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Mike is my go-to Virtual CTO