In the age of online everything, you can find a lot of things available for free. But, as you know, you get what you pay

Buyer Beware: Always Ask Yourself, Why Is It Free?

There are many options for creating a licensing strategy for your software, and it can be a daunting task to navigate on your own. At

License Architecting: 4 Tools I Use to Create a Custom Strategy for You

There’s a well-known story about the value of work versus the value of knowledge. The truth of that story relates well to software licensing, because

Mastering Risk Management: Bigger Profits, Greater Satisfaction

Here’s some serious advice: stay alert because life is going to bring you irresistible, life-changing adventures, sometimes out of nowhere. Unexpected things happen, and you

Discovering the need for protecting software, 1 year after high school

When beginning to work with a new client, I want to precisely understand how I can best help them reach their software licensing goals. The

Why a Technology Assessment is an Important Investment for Your Business

Lately, I have been thinking a lot about the movie Idiocracy. I generally won't re-watch a movie that I have already seen—especially if it has

Idiocracy: How much popcorn can I possibly eat?

What do you want?People are often dissatisfied with life as it is, but most of the time we seem incapable of changing.  For those of

The 5 Second Rule That Can Give You What You Want