Successful businesses know who their best customers are and how they make decisions. When you create your business model around being the best choice for your best customer, you’re operating from the perspective of customer focus. You’ll know you’ve found the customer focus sweet spot not only when it pays off financially, but also when your work is personally rewarding. In the last 30 years, I have built two businesses from scratch, and I’ve learned first-hand how keeping your customers at the core of your business can present challenges and rewards. Read on and follow my journey as I strive to keep the customer focus at the center of my business.