Your success depends on making sure your customers consciously choose you and then being happy they did.
Why do your customers choose you over your competitors? Every customer makes a purchasing decision – whether product or service, one-time or ongoing, private or commercial – for reasons specific to their needs, style, and priorities. Successful businesses know who their best customers are and how they make decisions.
Do customer interactions make you smile? They should! When you create your business model around being the best choice for your best customer, you’re operating from the perspective of customer focus. You’ll know you’ve found the customer focus sweet spot not only when it pays off financially, but also when your work is personally rewarding.