Whenever I run into a friend I havenāt seen in a while, they always mention the adventures that I post on Facebook.
I got my start as a software innovator over 30 years ago (1988!) with a program that helped radio stations organize their playlists.
From the very beginning, I was motivated to design software that made businesses more effective and efficient.
That first spark of innovation also kindled my entrepreneurial spirit. I saw the potential for my productās demand as a tool for program managers, but I also saw how easily it could be copied throughout a broadcasting group.

I needed to protect the integrity of this disruptive software! I began licensing my software for commercial use and suddenly had other developers asking me if I could also protect their software. I realized my niche was this innovative product activation and licensing solution.
I founded SoftwareKey.com to help companies optimize the value of their products with software product activation and licensing.
This technology gives my clients confidence to keep creating because their ideas will be protected. My clients know they can present me with complex ideas and that I will develop new systems to meet their needs.
I innovate for the innovators so that together, we can revolutionize digital solutions.

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My experience in how technology interacts with the world gives me a unique perspective. I possess a strong background in systems and processes and take an ownership approach to what my clients want to achieve and the challenges they face.
During COVID, I got stuck waiting in a really long line, which got me thinking... A LOT! I saw (and continue to see) so many opportunities to help the service industry generate more business while improving the customer experience.
For the past 33 years I've helped thousands of software companies generate more revenue, and it's time to put my knowledge and experience to work for the service industry. In an effort to innovate solutions that will allow the service industry to maximize effectiveness, efficiency, and profitability, I have decided to focus my talents to help these businesses.
The service industry has struggled long enough.
All my best,

I help businesses find creative ways to use technology to maximize Effectiveness, Efficiency, and Profitability.
Are you a software developer, business owner, service provider, or technology lover?
Iād like to help you determine the most effective, efficient, and profitable systems implementation for your company. Schedule a call so we can start innovating together.